Geofencing solution to improve the last-mile customer experience for BOPIS orders

Address click and collect challenges for BOPIS orders that your customers are encountering when they arrive at the store. Logic offers a Curbside Pickup Location-based Solution leveraging geofencing technology. Through an embedded URL into the brand’s “ready for pickup” communication, your customers can simply advise their status via the SMS or email link: “On My Way,” “I Have Arrived,or “I’m Not Ready to Pickup”

Curbside Pickup application displayed on tablet, mobile and desktop

Our solution uses customer location-tracking to inform pickup locations of pending arrivals and arrived customers, delivering an improved customer experience and opening the last-mile communication between customers and pickup locations.

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Key findings from available market research suggest:

  • Revenue: BOPIS remains one of the most profitable transactions; presents a meaningful opportunity to improve customer experience
  • Convenience & Store Design: Customers will not choose BOPIS if the pickup location is inconvenient. Ensuring customers can pickup curbside (or store front) is critical
  • Failure to Deliver: 24% of orders were not ready for pickup when the shopper was notified
  • Failure to Collect: 20% of customers are no-shows for order pickup
  • Automation: Retailers using automated pickup saw a 28% improvement to pickup time

Leverage the Benefits of Logic’s Location Services Solution for Curbside Pickup Today

  • Entirely self-managed SaaS solution; lightweight deployment (days, not months) with shared feature roadmap, white-labeled to your brand.
  • Reduction in customer cancellations & re-schedules
  • Improved customer collection experience (reduced wait, touchless compliance)
  • A context-sensitive feedback loop between customer and retailer informing of wait times, operational hours, directions, collection locations, and more
  • Expanded workforce planning capability at the point of collection
  • Provides new analytical opportunities for retailers
  • Internationally-deployed with native localization capabilities

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