Retailers must achieve unified, organization-wide operational alignment.
At this point in time, nearly every retailer has jumped on board with “omnichannel” retail. It may only be as simple as offering ship-from-store capabilities, or in-store order pickup in a few targeted metro areas. To keep up with the high expectations set for consumers by a few exceptional brands (that had invested significant resources in what was originally termed multi-channel retail), many retailers took a “try it and see” approach. But in the rush to jump on the multi-channel and then omnichannel bandwagon, these brands turned to using point solutions or spot strategies involving heroic efforts from their team members to avoid falling behind.
This approach is simply not sustainable or scalable.
Logic’s position is that this is a tremendous area of instability for retailers moving forward. By forgoing cohesive strategies and plans across your entire retail organization, you are putting your overall customer experience and profits at critical risk.
Converged Commerce: A Revolutionary Approach to Better Shopping Experiences
In order to efficiently embrace all that modern omnichannel retail operations have to offer, retailers must achieve a unified, organization-wide plan by picking a direction and then going all-in. The most common mistake retailers make when establishing omnichannel solutions is taking a haphazard approach, ignoring their backend systems and business processes. Because their systems aren’t updated or managed properly, they become incapable of supporting this approach, forcing retailers to build extremely cumbersome and labor-intensive workarounds to address the expectations of their customers. Tools that were originally designed with efficiency in mind (often ten or twenty years ago) have led retailers to sacrifice staff productivity and overall profitability in the process of chasing a nebulous concept of omnichannel retail.
This is where Logic’s approach to converged commerce factors in. We define converged commerce as a retail solution that enables seamless customer journeys (omnichannel functionality) on the front-end while keeping all of your back-end systems and business processes up-to-date and working in tandem with each other to support automated, efficient and scalable operations. By taking a holistic, customer-focused point of view on converged commerce for our clients, Logic enables each retailer we serve to fully benefit from its omnichannel objectives through advanced analytics and a coordinated review of business processes paired with the optimization of front-end and back-end solutions. Through these services, your business can enable fulfillment to help customers achieve a more seamless interaction across channels.